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• Customer value has increased. 
• Customer satisfaction has improved.
• Customer loyalty improved; 
• repeat business increased; 
• organization's reputation improved; 
• customer base expanded; 
• revenue and market share increased

How to proceed

• Recognize both direct and indirect consumers as people who benefit from the company.
• Recognize present and future client needs and expectations.
• Connect the organization's goals to the needs and expectations of customers.
• Customer demands and expectations should be communicated throughout the organization.
• To satisfy client needs and expectations, plan, design, develop, produce, deliver, and support goods and services.
• Customer satisfaction should be measured and monitored, and relevant actions should be taken.
• Determine and act on the requirements and expectations of interested parties that may affect customer satisfaction.
• To establish long-term success, actively manage customer connections.